The Many Hats Wedding Photographers Portsmouth Are Expected to Wear as Business Owners

wedding photographers PortsmouthFor most wedding photographers Portsmouth, the lure of being self employed is what drives them to try to own a business. For others, it might be the need to make a change in a certain industry or impact the processes of certain things. Regardless of the reason why you find yourself owning your own business or wanting to own your own business, it is important to understand that the reality of it differs from what you may have been told or what you envisioned.

The truth or reality is often bitter as it is not the fairytale that most people expected. The fact that people receive a shock when they see the reality of things is a testament to the fact that they went in blind. That is why it is advisable that you conduct all forms of research before delving into anything.

When it comes to starting a business, the person that embarks on this journey is seen as an entrepreneur. The entrepreneur is someone who has to do a lot of things often multitasking and going beyond their comfort zone to achieve the best results for the business. In the process the person has to wear many hats thereby earning them the name of jack of all trades.

For a new business, the following are what you can expect the owner to be involved in:

  • Business Financing

What business does not need financing? Without adequate cashflow into the business to settle immediate expenses or even pay for assets that help in generating revenue for the business, the business would not even kick off at all. For a sole proprietorship, the funds can come from family and friends pending the time clients start rolling in. It can also be a partnership of wedding photographers Portsmouth where two or at most twenty people come together to kickstart a business with the view of profit sharing. Most times the amount of capital contributed determines the profit-sharing ratio. If it I a company, issue of shares can be done to raise capital.

  • Business Decisions

As the business owner, one thing you need to be aware of is the fact that all key decisions that affect the survival and growth of the business will have to be taken by you. There is no shirking of responsibilities or handing it over to someone to do for you. Since the organization is owed by you, you also need to act in the capacity of manager to ensure the smooth running of the operations. Failure to do so will see the business become stagnant.

  • Business Strategy

What direction do you see the photography business heading in the next 5 years? You need to think and plan ahead especially when you consider the fact that you are operating in a dynamic environment. Being static in your approach to business will make you redundant an affect your chances of attracting customers to your business. So, you must have a long-term goal for your organization and break them into achievable plans for operations.

For more ways wedding photographers Portsmouth can run a business, visit James White Photography.

Becoming One of the Wedding Photographers from Portsmouth


wedding photographers from PortsmouthPortsmouth is a city found in England, The United Kingdom. Portsmouth has a population of 194,150 making it the 23rd biggest city in England. Portsmouth is one of the great world-class attractions, thus tourist never fall to visit the National Museum of the Royal Navy, the iconic Emirates Spinnaker Tower , the South sea the story of the D-Day landings at D-Day Museum.


Portsmouth has an amazing cultural offering, with gigantic theatres, music venues, traditional art galleries, cathedrals, genuine heritage, galleries, nightclubs, gatherings and festivals throughout the year.


Wedding photography may not be open heart surgery, but clients take just as seriously. Be responsible and embrace your craft. Wedding photographers from Portsmouth who wish to improve the quality of their services must learn as much as they can online, buy wedding photography books, and take practice photos. Learn how to control the light settings on the camera rather than “blast flashing” on all your subjects. There are three basic settings that control exposure on the camera: ISO, Shutter Speed and the Aperture, understand the different ISO and aperture settings for outdoors and indoors. The shutter speed when set rightly will prevent taking blurred photos.

Marketing Techniques for profitable Business

Photographic talent doesn’t guarantee financial success, the biggest blind spot for wedding photographers from Portsmouth is marketing. In marketing, you must get the “tripods of marketing” right, they are: the quality of your work, the effectiveness of your business model and the power and reach of your marketing. Effective marketing requires six steps;

1) First decide who your target market will be. Ask yourself what kind of photography do you want to do and determine the level in which you feel you can enter the market. If you want to photograph for corporations, rather than try to engage the widest market, you will do best to narrow the companies to the ones that use the kind of photography you offer.

2) The second task is to brand yourself, it means building up a public face for your business. Good branding is about getting your prospective clients to see you not as the best solution but as the only solution to their problem. Start the whole branding process by digging down and really getting clear on exactly how you would like to be perceived.

3) The third task is to find out what buyers are looking for and where you can find them. Once you have a list of companies you would like to work with, you will have to figure out who coordinates buying photography at the company,that is there marketing department.

4) Make very clear who you are, what you have to sell, how to buy your products and how to get in touch with you.

5) Get the word out. Your initial foray might include a postcard mailer with a great sample shot that is relevant to the market. The postcard is your first impression to stand out amongst other wedding photographers from Portsmouth.