If there is one thing that wedding photographers are kind of awkward with and at times reluctant with discussing with their potential clients, it would have to be the issue of money. Although this may be something that makes you uncomfortable to talk about, you need to keep in mind that you are a professional and that at the end of the day, you are running a business. It is important that you talk about money and about how much it will end up costing your potential clients to make use of the services that you will be providing for them during the wedding event. You really need to tackle this during the client discussion because any gray areas in the discussion can lead to wrong assumptions that might leave you or the client disappointed with the end result.
Be short and concise with the discussion of the amount.
You don’t have to be ambiguous or beat around the bush before you approach that topic. More of than not, the clients will really get to appreciate that you are quite upfront with how much the entire thing costs. There are some clients out there who are still in the shopping phase for wedding photographers. Try to keep in mind that they haven’t really cemented any deals just yet the moment that they decided to meet up with you. They are still waiting for your pitch so make sure that you are able to deliver it well.
Set your price list.
Make sure that you have a price list that is strategically set up and that the clients will be able to really understand right then and there. The use of flowing and flowery words will not be useful in this particular circumstance and it is something that may end up doing more bad than good when at the end of the day so you should go ahead and try to avoid it if you can.
Take note of how the more successful wedding photographers set up their package lists.
Most of the items are enumerated or are in bullet form with the corresponding prices clearly marked right beside them. When you itemize the details, it makes it easier for clients to grasp compared to having them read a lengthy paragraph about the things that are included in the services that you offer. Use language that is clear and direct to the point. Try to avoid using any embellishments because they won’t really bring anything to the table.
When you are presenting your quote, don’t just ramble on about the price.
State the amount and then proceed to mention all of the services and products that are included alongside. This will justify the costs at some point. Make it detailed so that your clients know all of the hard work as well as any other services that go on behind the scenes of the service that you are providing for them. Indicate your start and end times as well as the total number of hours that you will be pouring into the project.